CHAPTER 1.6: Behaviourism Flashcards by Sanela Suljanovic

Q

what is behaviourism?

A

the study of only observable behaviour with little or no reference to mental events as possible influence on behaviour

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Q

who popularized behaviourism in north america?

A

john watson

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Q

who revolutionized the principles of marketing

A

john watson

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Q

how did watson revolutionise principles of marketing?

A

developed ads that formed association between a product and a feeling (much like pavlovs dogs)

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Q

what did BF Skinner help develop? what did he believe about this.

A

developed the fundamental rules of learning.

believed that these were shared by all animals

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Q

what is operant conditioning and who created it?

A

how we change our behaviours (strengthen or weaken them) based on the reactions from others (reward/punishment)

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