PSYC1200 > CHAPTER 8.8: Availability Heuristic > Flashcards
what is the availability heuristic
when we estimate how likely an event is to happen, we base it on the ease of bringing specific examples to mind. the easier it is to bring it to mind, the more likely we think it is.
the availability heiristic can explaim fears of ____
planes and sharks
wmotional memories are particularly ____ for availibility heuristic
emotional