What are the three dimensions of people
Universal, the individual and culture.
What is culture
A set of beliefs, attitudes, values, norms, morals, customs, roles, statuses, symbols, and rituals shared by a self-identified group, a group whose members think of themselves as a group.
What are beliefs
accepted ideas about some aspect of reality. Generally faith basd and learned from parents, teachers and other authorities.
Cultural truisms
Beliefs we don’t question. Like believing brushing your teeth is good.
What are attitudes
preferences that refer specifically to how things are evaluated as good or bad. Usually shared by members of a culture. Things you like, dislike and other opinions and preferences. Closely linked to beliefs.
What are values
Guiding principles and shared goals of members in a wide range of situations.
Cross cultural values
There are 10 cross cultural values. Vary across cultures but typically benevolence is at the top, then self-direction then universalism. Based in security and growth.
What are norms
Shared beliefs about appropriate or expected behaviour in particular situations. I like wearing clothes. Strong and weak situations.
What are morals
Beliefs about the nature of good and bad behaviours. Beliefs, not just attitudes.
What are communtiy morals
Conerning relationships
What are autonomy morals
Concerns the self’s rights and freedoms
What are divinity morals
Concern what is sacred and pure
Moral foundations theory
Community morals reflect ingroup loyalty and respect for authority. Autonomy morals reflect harm/care and fairness/reciprocity.
What happens when you violate the morals
Violations of community morals: evoke a sense of contempt.
Violations of autonomy morals: evoke anger.
Violations of divinity morals: evoke disgust.
What types of places value each the most
Places that value conformity would value community morals the most.
A place that values self direction emphasizes autonomy.
Places that value culture emphasize divinity morals.
Disgust and morality
Physically based emotion linked to morality. Primes heightened moral conviction.
Moral foundation theory
Culture dictates what we value and moralize. Different cultures=different morals.
5 moral foundations
Harm/care
Fairness/reciprocity: treating people how you want to be treated.
Ingroup/loyalty: preferring people from your group.
Authority/respect
Purity/sanctity: connection to religion
What are customs
pecific patterns of style of dress, speech and behaviour, deemed appropriate in a particular context within a given culture.
What are social roles
positions within a group that entail specific ways of acting, dividing labour, responsibility and resources. Like age, gender, social status.
What are cultural symbols
represent culture as a whole, beliefs or values prevalent ina culture.
What are rituals
patterns of actions performed in particular reinforcing contexts that often signal change associated with beginning or end of something of significance.
What is cultural evolution
The process whereby cultures develop and propagate according to systems of belief or behavior that contributes to the success of a society
What is cultural diffusion
The transfer of inventions, knowledge, and ideas from one culture to another. Made possible by communication and learning and the urge to explore and grow.