The theory of lay epistemoloy
a framework for understanding how people form and modify their knowledge and beliefs about the world.
The need to be accurate
sometimes thinking is guided to achieve an accurate, truthful understanding of a given person, idea, or event.
Happens when being accurate could result in undesired outcomes.
The need to reach closure quickly
We reach closure in our decision making when we stop the thinking process.
When thinking is effortful or unpleasant.
Meaning maintenance model
want to make sense of the environment when exposure to a stimulus is out of place with the expectations. I want to quickly restore meaning.
How menng maintenance interacts with TMT
Having a clear interpretation of reality provides a buffer against thoughts of death.
The need to confirm what one already prefers to believe
reach a conclusion that fits our beliefs and attitudes.
When prior beliefs are brought to mind.
Biased. If the information is relevant to their own health, analyze it more accurately, otherwise fail to engage in sound reasoning.
What is social cognition
studies how people think about themselves and the social world- how they select, interpret, remember and use social information to make judgements and decisions.
Social cognition and information
examines how we take information from the outside world and encode it. How this interpretation of the information is stored in memory. And how this information is retrieved from memory and used.
What are schemas
Mental structures that represent knowledge about a concept of type of stimuli. Include attributes and the relationship among those attributes.
Include associations with other mental structures.
What are categories
mental containers where we place similar things. Part of schemas
What are scripts
Schemas about events that involve temporal sequence. Helps fill in missing info.
What are impressions
knowledge about other people. Like physical traits, personality traits, and other beliefs. Kind of like a stereotype.
3 reasons schemas are important
They reduce the amount of information to process. Stores the important stuff efficiently.
They reduce ambiguity as we can react quicker and more accurately.
They guide attention and encoding, memory, judgements and behaviour.
Associative networks
models for how pieces of information are linked together and stored in memory. They result from semantic association (learning) and experiential associations.
How do schemas work: accessibility
The ease with which people can bring an idea into consciousness and use it in thinking. Highly salient makes it more accessible.
Salience
an aspect of a schema that is active in one’s mind, and consciously or not, colors perception and behaviour. When it is highly accessible, the salience increases.
Priming
the process by which exposure to a stimulus in the environment increases the salience of a schema.
Chronically accesible schemas
schemas that represent info that is important to the person or relevant to how they think of themselves, or is used frequently. I like fashion, so I will notice fashion stuff more often.
Judging and schemas
Judge other people in terms of our own chronically accessible schemas. If honesty is really important to me, I will remember instances that pertain to honesty.
Novel information and schemas
At odds with new info since it doesn’t readily fit or directly conflict. Causes anxiety as we are uncomfortable with new info.
Assimilate
use an existing schema to interpret the novel information.
Accommodate
change existing schema to incorporate the novel information.
Schemas from culture
Direct contact with people, events, and ideas, form direct learning through others. Indirect contact with people and whatnot forms indirect learning.
Social narratives
information about people is passed around, and reinforce schemas. Like stereotypes, stories are simplified to fit our schema.