Persuade

Question 1

What is the PERSUADE model?

Answer 1

Writing to move people, not just to display thoughts or information. Its core process is: P = Pin down the audience and goal
E = Enter with a clear hook
R = Reveal the problem or tension
S = Support with evidence and structure
U = Understand objections in advance
A = Address resistance directly
D = Direct the reader to a clear next step
E = Edit for force, clarity, and rhythm

Question 2

What problem is the PERSUADE model designed to solve?

Answer 2

Writing to move people, not just to display thoughts or information.

Question 3

What are the steps of the PERSUADE model?

Answer 3

P = Pin down the audience and goal
E = Enter with a clear hook
R = Reveal the problem or tension
S = Support with evidence and structure
U = Understand objections in advance
A = Address resistance directly
D = Direct the reader to a clear next step
E = Edit for force, clarity, and rhythm

Question 4

What is the master question for the PERSUADE model?

Answer 4

Who is this for, what do they care about, what resistance will they have, and what sequence of ideas will make action feel reasonable and necessary?

Question 5

When should I use the PERSUADE model?

Answer 5

Use it for emails, proposals, sales pages, pitches, memos, speeches, and any writing meant to change minds or behavior.

Question 6

What mistake does the PERSUADE model try to prevent?

Answer 6

It prevents writing from your own perspective only, burying the point, and ending without a clear ask.

Question 7

What is the one-line rule of the PERSUADE model?

Answer 7

Make the reader care, reduce their resistance, and point them to one clear action.

Question 8

How do I know I am using the PERSUADE model correctly?

Answer 8

You are using it correctly if the writing becomes clearer, sharper, more audience-centered, and more action-producing.