What is the TRUST model?
Building influence that scales through credibility, fairness, and reliability rather than intimidation or hype. Its core process is: T = Tell the truth early; R = Reliable follow-through; U = Understand incentives and emotions; S = Share credit and show humility; T = Tackle conflict fairly.
What problem is the TRUST model designed to solve?
Building influence that scales through credibility, fairness, and reliability rather than intimidation or hype.
What are the steps of the TRUST model?
T = Tell the truth early; R = Reliable follow-through; U = Understand incentives and emotions; S = Share credit and show humility; T = Tackle conflict fairly.
What is the master question for the TRUST model?
What would increase other people’s justified trust in me over time, especially when the situation is stressful or politically charged?
When should I use the TRUST model?
Use it in leadership, partnerships, team management, hiring, conflict, and any repeated relationship where reputation matters.
What mistake does the TRUST model try to prevent?
It prevents confusing trust with likability and influence with pressure.
What is the one-line rule of the TRUST model?
Trust grows when truth, reliability, fairness, and humility show up repeatedly under pressure.
How do I know I am using the TRUST model correctly?
You are using it correctly if people bring you bad news sooner, commit more willingly, and need less coercion to align.