Gig Economy
the collection of markets that match providers to consumers on a task basis in support of on-demand commerce
Gig economy refers to…
a growing segment of the labor
market where employment is outside a traditional full-time or part-time model, usually
in a freelance capacity
Service gig work examples
Uber, Lyft
Knowledge gig work examples
Toptal, peopleperhour, Catalant
company and gig workers want to enjoy…
flexibility
Data Analysis
Contract researchers or data analysts (e.g., market data, clinical data)
IT experts
System launch, revision
Marketing
Product promotion campaigns
Consulting
Business consulting
the 4 types of independent workers
Free agents, casual income, relunctants, financially strapped
all over the world, what is the most popular type of gig worker
by choice
Some gig workers are high-skill workers.
Yes
Some gig workers choose to be gig workers.
Yes
he rise of the gig economy is a phenomenon peculiar to the US
no
What are the fundamental factors driving the
emergence of the gig economy?
What are the fundamental factors driving the
emergence of the gig economy?
– Economic reason: great recession (less need for
fulltime workers); increased labor cost
– Technological reason: IT, big data, internet,
smartphone
– Social and cultural reason: young generations’
preference for flexibility and autonomy
Factor(s) that contributed to the rise of the gig economy
True
Factor(s) that contributed to the rise of the gig economy
True
Factor(s) that contributed to the rise of the gig economy
True
How do platform firms (e.g., Uber/Lyft) manage
gig workers?
legally not employer, its an individual platform and relationships so not liable
Gig workers provide services to requesters
rather than
platform firms.
immediate demand.
platform(s) at
the same time.
Gig workers have autonomy to choose whether
and when
they want to work.
Gig workers are full-time workers.
False